Essay about Madonna Business Case Analysis - 634 Words

Madonna Business Case Analysis This business case analysis explores the theme of strategy by examining the career of Madonna, the world’s highest earning female entertainer, and one of the most business savvy women in the world . The case analysis identifies the impact that strategy can have on successful performance, and that it can be applied to both individuals as well as organizations. As we see in the example Madonna demonstrates that strategy is not about creating a detailed plan, but about establishing an overall direction that has clear goals, understands the competitive environment, appraises resources, is effectively implemented, and easily adaptable. Synopsis of the Case From Madonnas early days in her career, she has†¦show more content†¦The biggest issue standing in her way was how to obtain her success, and then be able to maintain it instead of fading away like many other celebrities do as they get older. Explanation of Relevant Concepts, Theories and Applications Derived from Course Materials Successful strategies are based on several common elements, such as: 1)Simple, consistent long-term goals 2)Profound understanding of the competitive environment, 3)Objective appraisal of resources, and 4)Effective implementation (Grant, 2010). As our case study shows, Madonna has had a firm grasp on these elements. Her long-term goal to be the greatest female performer is very simplistic and long term. Her understanding of the competitive environment is exceptional, throughout the years she understood exactly the direction that music was taking. In the 1980s she understood that dance clubs and DJs were the future and if she wanted to break into the industry she needed to start there. In the late 1980s and into the 1990s she utilized sex and seduction to keep in publics eye. By the late 2000s she understood that music was going away from the recorded format and the money to made was in live performances. Madonna has understood throughout the years that as the industry was constantly changing that she would need to as well to stay relevant. She has been successful at promoting her strengths, while shadowing her weaknesses. Madonna has developed her image throughout the years toShow MoreRelatedMadonna Case Analysis1334 Words   |  6 PagesMadonna Case Analysis Introduction The following case study covers the foundation of Madonna’s business success and her continued global popularity over the past 20 years. Madonna has influenced people all over the world. Her quest for Superstardom is evident in her wide range of endeavors such as her records, concerts, movies, books, and charity events. 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